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Zista Digital

Zista Digital is a team of student marketing specialists with expertise in India and South Asia. We focus on high quality work and deliver meaningful outcomes for our clients. What sets us apart is our ‘all inclusive’ approach to digital and a deep understanding of the market. Our team has worked on 400+ brand and lead generation projects for universities, education institutes and service providers from across the globe.
Zista Digital is a division of Zista Education.

Our Purpose

Craft digital engagement solutions that enable meaningful interactions between educational organizations and learners.

Our Vision

To be the leading education marketing partner in the Indian subcontinent for educational organizations.

All-Inclusive Approach

Zista Digital provides holistic solutions to clients in areas like lead generation, content marketing, and video marketing. Our ‘all-inclusive’ approach encompasses all elements – research, strategy, design and execution. We focus on outcomes that matter.

Local Market Expertise

Clients benefit from our extensive market knowledge and insights. Our teams have travelled extensively across India, Nepal, Sri Lanka and Bangladesh, and collectively possess 227 people-years of higher education experience. We know what motivates and drives students, and leverage those insights in the creative outputs we generate.

What Makes Us Different

Significant digital marketing experience in the higher education space.

Our extensive field experience helps us select accurate targeting parameters.

Paid social activations on platforms like Facebook, Instagram and Linked In, is a core strength.

We understand the motivations, aspirations, drivers and behaviors of students in the Indian subcontinent.

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Our Approach in a nutshell

Services

Lead Generation

Expand the width and depth of your digital outreach in the Indian subcontinent. Whether you’re looking to raise awareness, promote your institute, a set of programs or a specific intake, we can customize a solution that works for you.

Service Differentiators

We leverage our insights and market knowledge to create hyper-focused campaigns

Feedback from the lead qualification team enables us to optimize and deliver better results

Our service model encompasses all elements – strategy, messaging, design and reporting

Content Marketing

Drive and motivate your target audience by engaging with them holistically. Create and share content that is useful and relevant.

Service Differentiators

We use our insights and create content that adds genuine value to the intended TG

Strong focus on design excellence

We adhere to brand guidelines

What we create – posts, blogs, videos, infographics, e-books et al

Video Services

Our video production crew is motely bunch of creative thinkers. We work with in-house resources and external collaborators, based on the needs of the project and the overall mandate.

Use Cases

Professional video testimonial with an alumnus residing in India

WhatsApp-friendly student marketing video that showcases USPs of your institute

WhatsApp-friendly student marketing video that highlights a specific program.

Testimonials

We worked with Zista for promoting our specialised master's program. They did an excellent job in increasing our presence and helped us in recruiting quality students. Amit and Mitali (my point of contact) have been extremely professional and helpful, and we had a pleasure working with them. Keep up the great work, and we look forward to working with you again.

Abhilasha Chitnis - Country Coordinator (South Asia) - David Eccles School of Business, University of Utah, USA

Zista has developed a number of very successful campaigns that have resulted in significant student recruitment from India during my time working with them. If you are looking to recruit students from India I would highly recommend the services of Zista education.

Dr. Scott Richardson - Executive Dean and Associate Professor, The Emirates Academy of Hospitality Management

"Zista has done an excellent job marketing our webinars and virtual open days on social media.

Dafi Forer Kremer - Director, Marketing & Recruitment Bar-Ilan University International School, Israel

"ECE has been working with Zista for almost a year, first in India only and now in India, Bangladesh and Nepal, and we couldn’t be happier. In the time we have been advertising in India, we have seen dramatic growth in our results from that market. Our main contacts, Amit and Russel, are extremely knowledgeable, responsive, driven, and thorough, and above all they are an absolute pleasure to work with. We are very satisfied with our partnership with Zista and highly recommend them to others.

Leigh Lane Peine - Senior Director of Marketing Educational Credential Evaluators (ECE), USA

"Working with Zista Digital is always a positive experience. They have a great understanding of the market and know how to reach our target audience. More importantly, they work as true collaborators to fine tune the project to your specific needs.

Faye Fernandes - Assistant Area Manager - Indian Subcontinent Blue Mountains International Hotel Management School @ Torrens University, Australia

Clients

* In the case of Vatel Hotel & Tourism Business School, Zista Digital is executing campaigns for Vatel Bordeaux.

Working In-House

Zista Digital drives activations and registrations for the subject-specific education fairs organized by Zista Events.